We introduced "Life Insurance for Farmers” product targeted at customers holding İşbank’s İmece Card.
We offered "Overdraft Account Life Insurance" for sale for İşbank's overdraft account holder customers.
Within the frame of PPS, we put “Citizenship Pension Plan” on sale in line with the regulatory framework introduced for exceptional acquisition of Turkish Citizenship by foreigners.
We put Credit Card Support Insurance product on sale via İşbank’s İşCep mobile app.
We initiated “Digital PPS Application” process, which is intended to terminate the use of printed application forms in face-to-face sales and to provide digital execution of the entire sales process using tablet PCs.
We introduced “Customized Future Planning for You” service which suggests the investment and financial protection products that best fit customers’ needs and expectations.
Under the collaboration with BlindLook, we integrated BlindLook’s Audio Simulation technology for visually-impaired individuals in our corporate website, our internet branch AHE Online and our mobile app AHE Mobil.
We established collaborations with ecosystems and financial institutions operating in different sectors, which enabled availability of our private pension and life insurance products on various digital platforms.
Number of participants in the “Pension Plan for Children” exceeded 250 thousand.
Our “Pension Plan for Children” product earned the Best Pension Plan for Children-Türkiye 2023 Award at the UK-based Global Banking & Finance Awards organized since 2011 to recognize the achievements, innovations and inspiring developments in the finance world.
With our Pension Plan for Children product, we were given the Award of Excellence in the Marketing Effectiveness category at The Communicator Awards which was organized for the 29th time by the New York-based Academy of Interactive and Visual Arts and which recognizes strategic, effective and meaningful communication.
We completed 2022-2023 academic year activities that make the first phase of the social responsibility project “Tohum Kumbaram” and started 2023-2024 academic year activities for the second term of the project. From the inception of the project until year-end 2023, we reached more than 10 thousand children.
We were named the happiest workplace in the life insurance and private pension sector in Türkiye’s Happiest Workplaces Survey co-executed by Happy Place to Work and Capital Magazine, and qualified to receive “Extraordinary Employee Experience” certification.
We organized “Shots from Life as Seen by Women” photography contest for the 17th time.
We ranked 69th in BrandFinance Turkey 100-2023, which lists the most valuable 100 brands in Türkiye and is prepared by BrandFinance, the world’s leading independent brand valuation consultancy, making us one of Türkiye’s 100 strongest brands with a brand equity of USD 200 million.
We received the Silver Prize in the Private Pension and Life Insurance Category Data Awards section at SocialBrands Data Analytics Awards 2023 co-organized by Marketing Türkiye and BoomSonar and supported by Deloitte Türkiye’s expertise.
We were the second most reputable brand in the insurance sector according to the Digital Reputation Report 100 that made its debut in Türkiye, a survey co-organized by the Inbusiness magazine and 18.45 Communication Agency that named the brands with the highest digital reputation.
Our “Short-Term Investment/Long-Term Investment” advertising campaign claimed Silver Award in the Insurance Services category at the Türkiye Awards by Effie, jointly organized by EACA (European Association of Communications Agencies)-member advertisers’ associations and advertising agency associations across 55 countries around the world and regarded as the world’s most challenging and prestigious competition in marketing and advertising efficiency.
At the Smart-i Awards organized by Erişim Media Group to promote products and services targeted at developing the insurance sector, highlight innovative projects and encourage creativity, we received Silver Prize with AHE-Digital PPS project in the Digital Transformation category, and the Bronze prize with the Customized Future Planning for You project in the Most Innovative Product category.
We were named as the “Most Insurtech Insurance Company” at the 2023 Türkiye Insurtech Awards organized by Insurtech Hub with its digital services and applications such as “Customized Future Planning for You”, AHE-Digital PPS Application, FonMatik ROBO and Online Sales.
We were ranked in the first place in “Brands Delivering the Best Customer Experience Throughout the Year - Private Pension” category at the A.L.F.A. Awards 2023 co-organized by Marketing Türkiye and Akademetre. Named the “Customer Brand” of the year in the “Private Pension” category, the Company was deemed worthy of this award for the fifth time.
We were named the “Most Admired Private Pension Company” in the “Most Admired Companies in the Business World” survey conducted by Capital magazine.