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Anadolu Hayat Emeklilik
Goals And Policies
Board Of Directors
Our Sustainability Strategy
Our Sustainability Committe
Our Sustainability Practices
Sustainability Management System
Carbon Footprint Management
Women Empowerment Principles
Founded as Turkey's first life insurance company in 1990, Anadolu Hayat Sigorta was transformed into a Private Pension company in 2003 and started operating under the name Anadolu Hayat Emeklilik A.Ş.
Catering to the needs of diverse professional groups, Anadolu Hayat Emeklilik introduced the Farmers’ Retirement Plan.
“Education Insurance for My Child” was put on the market, which provides assurance for an uninterrupted educational life for children.
The Brand Language Project was launched in a bid to elucidate and best express the messages conveyed to customers on every communication channel. The Company presented on the market the “IQ Funds” that allow the customers to invest their savings in optimum pension mutual funds in line with their risk / return expectations.
“Shots from Life as Seen by Women” photography contest was held for the 12th time.
Anadolu Hayat Emeklilik neutralized its 2017 carbon footprint resulting from its operations through the support extended to wind energy power plants and remained a carbon neutral company also in 2018.
The Company became a signatory of the Women’s Empowerment Principles (WEPs) co-established by the UN Global Compact and UN Women.
Anadolu Hayat Emeklilik was named the private pension brand that best manages customer experience at the A.L.F.A. Awards organized by Marketing Türkiye and Akademetre.
In a repeat of last year’s success, the Company claimed the “Gold Award” in Private Pension and Life Insurance category at the Social Media Awards Turkey.
At the Model Insurer Awards 2018, which is a recognition program by Celent – a global financial services consultancy firm, it was given the “Model Insurer” award for Phoenix, its Basic Insurance Transformation Project, in the Legacy and Ecosystem Transformation category.
Customer Services Center began operating out of Kartal Manzara Adalar Office.
Having completed the first phase of technological infrastructure transformation, Anadolu Hayat Emeklilik was given the Best Corporate Transformation Award at the “FinTech Projects of the Year” awards organized within the scope of IDC Turkey Financial Services Conference 2017.
The Company has become the first and only private pension and life insurance company from Turkey to affiliate with UNEP-FI, the United Nations Environment Program - Finance Initiative.
Anadolu Hayat Emeklilik neutralized its 2016 carbon footprint within the scope of the Sustainability Management System introduced, and became a carbon neutral company.
It became the first company from Turkey to receive the Customers’ Friend award given by ICERTIAS, an international certification association, in recognition of its successful customer relationship management.
It was named the best in its sector at the “Social Media Awards Turkey”, Turkey’s most comprehensive first social media competition co-organized by Marketing Türkiye and BoomSonar.
“Shots from Life as Seen by Women” photography contest was held for the 11th time.
“Life Insurance with Premium Refund” was introduced, which offers cover against the risk of loss of life and also refunds the premiums collected in case the risk does not occur during the policy term.
“Excellence in Customer Experience Project” was launched to gain an insight into customers’ true expectations and their experiences at touchpoints, to ensure optimum end-to-end operation, and to offer the desired deliverables to the customers.
The Company exceeded TRY 10 billion in total funds in the Private Pension System.
Once again Anadolu Hayat Emeklilik participants received the highest amount of state contributions.
The Company was named the “Most Admired Private Pension Company” for the fifth time in “Turkey’s Most Admired Companies” survey conducted by Capital magazine.
Anadolu Hayat Emeklilik was named the “Best Life Insurer in Turkey” by World Finance, crowned with this award for the second time by this eminent business and finance magazine.
Anadolu Hayat Emeklilik was recognized as the “Best Overall Insurance Company in the Levant Region” in 2016 at the Middle East Insurance Forum.
According to the research carried out by Turkish Society for Quality (Kalder) and Ipsos in 2016, Anadolu Hayat Emeklilik was recognized as the life insurance and private pension company with the highest customer loyalty in Turkey.
Credit-linked life insurance product began to be offered via İşbank Internet Branch and İşcep mobile branch.
“Commercial Life Insurance” aimed at İşbank’s commercial segment customers was introduced.
“Shots form Life as Seen by Women” photography contest was held for the tenth time.
The application for mobile devices, “Mobil Şube”, was launched to offer quick and easy access to our products.
Anadolu Hayat Emeklilik became the first private pension company reaching both 1 million customers and 1 million contracts in Turkey.
The media campaign “Bana Amca / Teyze Dediler” was awarded “Gold Effie” by Effie Turkey, which honors effective marketing communications.
Social security advisory service for private pension customers was introduced.
New regional sales offices in Ankara, İstanbul and Kocaeli was established.
“Youth Pension Plan”, a product designed especially for customers aged between 18 and 25, was launched to attract younger generation to the private pension system.
New website went live at the beginning of the year.
Anadolu Hayat Emeklilik became the first pension company to reach TRY 7 billion in total funds in the private pension system.
Anadolu Hayat Emeklilik was named the “Most Admired Private Pension Company” in the “Turkey’s Most Admired Companies 2014” survey conducted by Capital magazine. “Shots from Life as Seen by Women” photography competition was held for the eighth time.
Anadolu Hayat Emeklilik was responsible for the highest amount of state contributions paid to its participants in 2014.
The Company introduced the new annuity contracts under the names “Planned Annuity Contract” and “Planned Pension Annuity Contract”. East Black Sea District Office was set up and started operations.
Anadolu Hayat Emeklilik became the first pension company to reach ¨5 billion in total funds in the private pension system.
Anadolu Hayat Emeklilik was named the "Most Admired Private Pension Company" in the "Turkey’s Most Admired Companies 2013" survey conducted by Capital magazine.
"Shots from Life as Seen by Women" photography contest has been held for the seventh time.
Based on a global decision, HSBC Bank A.Ş., which acted as an agency of Anadolu Hayat Emeklilik, signed a contract with another pension company and began handling most of its new productions through that company.
"AHE Gold Fund" was introduced.
"Contribution Pension Fund" (Contribution Fund) and "Alternative Contribution Pension Fund" (Alternative Contribution Fund) were set up, whereby state contributions will be placed in investments.
Anadolu Hayat Emeklilik participants received the highest amount of state contribution in 2013.
The Company began selling four annuity insurance policies: Insurance for Child, Planned Future Insurance, Collateralized Saving Insurance and Standard Saving Insurance.
The Company introduced the Optional Annual Life Insurance that also provides coverage for full and permanent disability as well as for death and accidental death.
Annuity products were restructured under the names "Annuity" and "Retirement Annuity" targeting different age groups.
Compass and Basic Pension Plans were introduced, which are directed towards different customer needs.
Anadolu Hayat Emeklilik became the first pension company to reach TRY 4 billion in total funds and 600,000 participants in the private pension system.
Anadolu Hayat Emeklilik was named the "Most Admired Private Pension Company" in the "Turkey’s Most Admired Companies 2012" survey conducted by Capital magazine.
Antalya Regional Office was established and started operations.
With the aim of owning the word "future", the Company began using the slogan "A Good Future for Everyone" and further strengthened the emphasis on the word "everyone" in line with the Company’s vision.
"Shots from Life as Seen by Women" photography contest has been held for the sixth time.
The Company set up and began selling the "Dynamic Balanced Pension Fund" (Dynamic Balanced Fund) and the "Income Oriented Mixed Debt Instruments Pension Fund" (Mixed Fund).
AHE-Sales section was created to enable online sales from the Company’s website.
Anadolu Hayat Emeklilik became the first company to reach TRY 3 billion in funds in the private pension system.
Number of participants topped 577,000 people.
"Shots from Life as Seen by Women" photography contest has been held for the fifth time. "Personal Accident Insurance" providing cover for potential risks resulting from accidents was put on sale for retail customers.
Agency and cooperation agreements with Türk Ekonomi Bankası (TEB) expired.
Anadolu Hayat Emeklilik took place among the companies selected by the Association of Turkish Notaries for transfer of savings to the private pension system.
Number of health riskscovered by the "Life Insurance with Serious Illness Cover" sold in combination with the Private Pension Plan rose from 9 to 21.
An implementation was introduced enabling participants holding İşbank credit cards incorporating Maximum card features to transfer the MaxiPoints earned to their private pension accounts as additional contribution.
The Company became the first pension company to reach 500,000 participants in the private pension system.
Volume of the participants' private pension funds topped TRY 2 billion.
"Shots from Life as Seen by Women" photography contest has been held for the fourth time.
"PPS+Protection" package was started to be sold to private pension customers.
"Life for Everyone" policy was renamed in Turkish. An agency agreement was signed with Albaraka Türk Katılım Bankası A.Ş. (Albaraka Türk). Anadolu Hayat Emeklilik was named the "Most Admired Private Pension Company" at the "Turkey's Most Admired Companies 2010" survey conducted by Capital magazine.
The Company set up "Emerging Markets Flexible Pension Growth Fund" (BRIC Plus Fund) and "Alternative Flexible Pension Income Fund" (Alternative Income Fund) and started their sales.
"Pension Income Plan" targeting private pension system participants was put on sale.
The Company became the first pension company to reach 400,000 participants in the private pension system (PPS).
The Company became a member of the Insurance Arbitration System.
Targeting credit card customers, Credit Card Support Insurance policy was launched. "PPS+Support" package was started to be sold covering private pension plan contributions.
"PPS+Critical+Support" package was put on sale which provides cover for contribution payments of private pension customers in the event of serious illness and disablement. It also provides death cover.
Private Pension Plans portfolio was further expanded with "Master's Pension Plan", which incorporates the special features of "Life-Cycle Fund Exchange Model" and "Auto Re-Balancing System", a first in Turkey.
"Customer Services Center" started operating in İçerenköy, İstanbul.
"Shots from Life as Seen by Women" photography contest has been held for the third time.
PPS+ packages were started to be sold covering either one of "Life Insurance with Serious Illness Cover", "Annual Life Insurance" or "Life for Everyone Insurance" products in addition to the Private Pension Plan.
"Mobile Signature" implementation was put into life, making Anadolu Hayat Emeklilik the first and only insurance and pension company enabling customers to get a private pension plan using the internet or their cell phones.
A new variant was added to life insurance policies issued in connection with loans, and Loan Support Insurance incorporating unemployment cover was added to its product range. Anadolu Hayat Emeklilik became the first pension company to hit the 300,000 participants mark under the private pension system.
The Company exceeded TRY 1 billion in total funds.
The competition "Young Ideas by Owner" was launched, thereby enabling university students' idea conception related to the industry.
"Shots from Life as Seen by Women" photography contest has been held for the second time.
First pensioners of the private pension system were entitled to pension benefits.
The Company website was renovated enabling online transactions for private pension accounts.
An agency agreement was signed with Bank Pozitif A.Ş. A photography contest titled "Shots from Life as Seen by Women" was organized.
With the support of the Ministry of National Education, the Company initiated the social responsibility project "Girls: The Insurance of our Future" in cooperation with the Association for Supporting Contemporary Living (ÇYDD). Bancassurance activities were expanded through agency agreements with Anadolubank A.Ş. and TSKB A.Ş.
Bancassurance activities carried out with the parent company İşbank were expanded by agency agreements with Türk Ekonomi Bankası A.Ş. (TEB) and HSBC Bank A.Ş. (HSBC).
Undersigning yet another first, the Company introduced the "Pension Plan for Housewives" that provides income for housewives without social security and supplementary income in older ages.
According to legislation, the Company's health insurance portfolio and activities were transferred to Anadolu Anonim Türk Sigorta Şirketi.
Online payment of private pension contributions and life insurance premiums via the internet was enabled.
Upon the transformation permission from the Republic of Turkey Prime Ministry Undersecretariat of Treasury, the Company received its license.
The first private pension contract was issued on October 27.
Upon publication of the "Private Pension Savings and Investment System Law", an application was filed to be transformed into a private pension company in order to operate in this field.
"Life for everyone" policy, Turkey's firstever insurance coverage without any age limitation and without requiring any health conditions was introduced.
Bursa, Adana, İzmir and İstanbul branches were reorganized as Marmara, South Anatolia, Aegean, İstanbul 1st and İstanbul 2nd regional offices.
Anadolu Hayat Sigorta A.Ş. became the first life insurance company whose shares are publicly traded. The Company was relocated to İş Towers in December which also houses İşbank subsidiaries.
Lefkoşa Branch was set up in the Turkish Republic of Northern Cyprus to conduct life insurance activities. Sirkeci and Kadıköy branches were opened.
Ankara Branch Office was renamed to Central Anatolia Regional Office.
First pay-outs on maturity were made in the "Insurance of the Future".
Comprehensive Health Insurance policies were started to be issued.
Regional branches were opened in Ankara, Bursa, Adana and İzmir.
Anadolu Hayat Sigorta A.Ş. was founded as Turkey's first life insurance company taking over the life insurance activities carried out by Anadolu Anonim Türk Sigorta Şirketi.