Milestones | Anadolu Hayat Emeklilik

2022

We put “Pension Plan for Tradesmen” and “AHE Dividend Paying Companies Equity Fund” on sale.

Parents of 1 out of every 3 children included in the PPS in the under-18 customer segment preferred Anadolu Hayat Emeklilik.

We started to support nature education carried out by the TEMA Foundation for building on ecological literacy and skills of children and young people at secondary and high school age with the funds allocated to the foundation under the “Pension Plan for Children”.

We started to upcycle coffee grounds collected in our offices under the cooperation initiated with Wastespresso as part of sustainability efforts.

We participated in the Target Gender Equality program initiated by the United Nations Global Compact.

We organized a Datathon on contribution increase projection to better the offers to private pension customers to increase their contributions to be entitled to higher state contributions and to reach higher savings.

We launched the social responsibility project “Tohum Kumbaram” in collaboration with Buğday Association for Supporting Ecological Living with the slogan “Collect Seed, Change the Future”.

We held “Shots From Life As Seen By Women” photography contest for the 16th time.

We set up social media accounts exclusive to Turkish Republic of Northern Cyprus.

We climbed up 9 places to rank 58th in Türkiye’s 100 most valuable brands list, BrandFinance Türkiye 100-2022, prepared by BrandFinance (USA).

We were named the Best Bancassurance Company 2022 in the “Insurance Awards” category at the International Finance Awards organized by International Finance (UK) magazine.

At the Global Economics Awards organized by The Global Economics (UK) magazine, we were awarded “The Best Customer-Focused Insurer in Türkiye” in the “Insurance” category.

We were ranked in the top 100 brands in the “General” category of the Value Added Index (KENDEKS) compiled by the Türkiye Reputation Academy with the support of Beykoz University.

With the “Pension Plan for Children”, we gained the Gold Smart-I Award in the “Best Retention, Marketing Achievement” category at Smart-i Awards 2022 and Bronze Award in the “Financial Services” category at the International Business Awards organized by the Stevie Awards (USA).

The Short-Term Investment/ Long-Term Investment advertising campaign garnered a total of 5 awards (1 Grand Prize, 2 Crystal Apple and 2 Silver awards) at the Crystal Apple organized by the Advertisers’ Association. The campaign received another 3 awards in total, namely Gold Felis and Achievement Award in the “Film Felis – Finance” category and Gold Felis award in the “Change Makers” category at the Felis Awards organized by Kapital Medya.

We were awarded first prize in the “Best Product and Service” category at Best Business Awards 2022 organized by Awards Intelligence (UK) with our digital sales channels, and third prize in the “Digital Channels” category at the IDC Türkiye Fintech Awards 2022 organized by the International Data Corporation (IDC) Türkiye.

AHE Mobil was awarded the Gold Prize in the “Mobile Purchasing Experience” category at the MarCom Awards organized by the Association of Marketing & Communication Professionals (AMCP - USA) and the superiority award in the “Mobile Applications/Sites – Best User Experience” category at the Communicator Awards 2022 organized by the Academy of Interactive&Visual Arts.

We organized Gamesurance Hackathon to promote the usage of our digital service channels AHE Online and AHE Mobil.

Our social media business account earned the Silver Prize in the Data Awards section under the “Private Pension and Life Insurance” category at the SocialBrands Data Analytics Awards co-organized by Marketing Türkiye and BoomSonar, and supported by Digital Marketing Communications Platform (DPİP).

With our Upcycling Movement project, we claimed the Bronze Prize in the “Social Responsibility and Sustainability – Combating Waste” at Brandverse Awards 2022 coorganized by Marketing Türkiye and BoomSonar.

We claimed the “Quality Assurance External Appraisal Awareness” award in the “Corporate Awareness” category at the TİDE Awareness Awards organized by the Institute of Internal Auditing - Türkiye

2021

We etched our name among Turkey’s most valuable 100 brands at the Brand Finance Turkey 100-2021 survey by Brand Finance, the world’s leading independent brand valuation consultancy.

We were recognized with the “Customers’ Friend” award since 2017 by ICERTIAS, a Switzerland-based international certification association, we added “Superior Excellence”, the highest accolade, to our collection with the Superior Excellence in Customer Relationships medal.

We were awarded the “Gold Prize” for the fifth time in the “Private Pension and Life Insurance” category at the “Social Media Awards Turkey”, the first most comprehensive social media competition in Turkey coorganized by Marketing Türkiye and BoomSonar.

We held “Shots From Life As Seen By Women” photography contest for the 15th time and won the Gold PSM award.

At the MarCom Awards organized by AMCP (Association of Marketing and Communication Professionals) based in US, we were awarded for our Marketing/ Promotion Campaigns, with Platinum prize for our “Sustainability” and “Technology Sector” Equity Pension Funds and the Gold prize for our “Pension Plan for Children”.

We were named the “Customer Brand” for the fourth time in the “Private Pension” category at the A.L.F.A. Awards co-organized by Marketing Türkiye and Akademetre to recognize the “Best Brands in Customer Experience Management”.

Our private pension fund advisory robot FonMatik ROBO won the first prize in the “Best Customer Focus” category at the Best Business Awards 2021, an international business recognition program organized by the UK-based Awards Intelligence for 11 years.

Our first Sustainability Report covering 2020 activities and prepared in accordance with the Global Reporting Initiative (GRI) standards was released.

We launched a social responsibility project called the “Upcycling Movement” seeking to reduce the quantity of waste in our world where natural resources are exhausting rapidly.

We introduced the “Anadolu Hayat Emeklilik Technology Sector Equity Pension Fund” for private pension customers who believe that the future lies in technology and the “Anadolu Hayat Emeklilik Sustainability Equity Fund” for private pension customers who are sensitive to environment.

We have become a signatory to the United Nations Global Compact that encourages businesses and companies worldwide to pursue their operations that are sustainable and aligned with their social responsibilities to promote a sustainable, shared global development culture across the world.

We have set up the digital office environment to increase cooperation among teams and to support flexible working format, and we established agile working order.

We have affiliated to the United Nations Principles for Responsible Investment instituted to implement responsible investment principles.

Being one of the pioneering companies within the scope of the practice for inclusion of individuals under the age of 18 within PPS, we launched the “Pension Plan for Children” product entailing additional benefits and services specific to children.

We started digital sales of various private pension and life insurance products on Anadolu Hayat Emeklilik internet branch AHE Online and mobile app AHE Mobil.

We put back Annuity and Planned Annuity products on sale.

We put products sold on digital channels on digital sales through app-to-app integration via İşCep, İşbank’s mobile banking application.

We organized Gamesurance Hackathon to promote the usage of our digital service channels AHE Online and AHE Mobil.

2020

We began to sell various private pension and insurance products online through our website.

We revamped our mobile application AHE Mobile in line with the new technologies and customer needs.

We launched DEV BES Pension Plan, Turkey’s first plan for individuals with disabilities.

We put Group Education and Education Insurance For Private Schools insurance products on sale.

We launched cooperation with the TurkishBank in order to expand the distribution network in the Turkish Republic of Northern Cyprus.

We remained a carbon neutral company by neutralizing our carbon footprint through the contributions we made to renewable energy sources.

We were recognized with the “Customers’ Friend” accolade awarded by ICERTIAS, an international certification agency.

We were awarded the “Gold Prize” in the “Private Pension and Life Insurance” category at the “Social Media Awards Turkey”, the first most comprehensive social media competition in Turkey co-organized by Marketing Türkiye and BoomSonar.

We were awarded in the “Best Retention, Marketing Achievement” category with our FonMatik ROBO project at the PSM Awards 2020 organized by PSM, Payment Systems Magazine.

We have become a Crystal Brand, a title recognizing the 17 brands that have received the highest number of awards under Crystal Apple award program, the deepest rooted creativity contest in the Turkish advertising and marketing industry.

We have become the first and only company from the insurance and pension sector quoted at BIST Sustainability Index.

Our Customer Services Center earned the “Leed Gold” certification awarded to sustainable and environmentally friendly offices by the U.S. Green Building Council (USGBC).

We held “Shots From Life As Seen By Women” photography contest for the 14th time.

Our South Eastern Anatolia District Sales Office was established and began operations.

2019

We captured leadership in the total number of unique participants in private pension and auto enrolment systems.

With its content and infrastructure revamped, we relaunched our website with a contemporary, user-friendly design in June 2019.

With the new corporate website we won bronze in the “Website Awards-Insurance” category at the Stevie Awards.

We completed the development enabling transitioning to AHE Mobile from İşCep mobile app without entering a password.

We launched AHE Assistant, the AI-based (artificial intelligence-based) chatbot application as part of customer-centered digitalization, on the new website in June 2019.

We launched FonMatik ROBO, the first attempt at the integration of digital processes within fund management. FonMatik ROBO is a private pension fund robot that modifies fund distribution on behalf of participants according to market conditions, on the Internet branch and mobile branch in October 2019 for use by customers.

It earned the second prize in the “Digital Channels” category at the IDC Fintech Awards.

We began to offer Commercial loan life insurance product via İşbank’s Commercial Internet Branch and İşCep mobile app.

We were named the best in-class private pension company in customer experience at the A.L.F.A. Awards organized by Marketing Türkiye and Akademetre.

We claimed the “Gold Prize” in the “Private Pension and Life Insurance” category at the “Social Media Awards Turkey” that is co-organized by Marketing Türkiye and BoomSonar. We were awarded “Customers’ Friend” accolade given by ICERTIAS, an international certification association.

We have completed Corporate Language Project designed to uniform the language used in all touchpoints with customers and to clarify the intended message.

We neutralized our 2018 carbon footprint resulting from our operations through the support extended to wind energy power plants and remained a carbon neutral company also in 2019.

We held “Shots From Life As Seen By Women” photography contest for the 13th time.

We initiated the work to establish the Southeastern Anatolia District Sales Office.

2018

We launched our new product, “Farmers’ Retirement Plan”, in line with our commitment to fulfill the requirements of diverse occupational groups.

We launched “Education Insurance for My Child” providing guarantee of an uninterrupted educational life for your children.

We launched the Brand Language Project in order to make clearer and express best the messages conveyed to customers on every channel.

We launched “IQ Funds” that allow customers to invest their savings in the most suitable private pension funds according to their risk/return expectations.

We organized the 13th “Shots From Life As Seen By Women” photography contest.

We neutralized the 2017 carbon footprint resulting from our operations through our wind energy power plants and remained a carbon neutral company in 2018 as well.

We signed Women’s Empowerment Principles (WEPs) co-established by the UN Global Compact and United Nations Social Gender Equality and Women’s Empowerment Department (UN Women).

We were chosen as the private pension brand that best manages customer experience in the A.L.F.A. Awards organized by Marketing Türkiye and Akademetre.

We were granted “Gold Award” in Private Pension and Life Insurance category at the Social Media Awards Turkey repeating our last year’s success.

We were granted the “Model Insurer” award for Phoenix, our Basic Insurance Transformation Project, in Legacy and Ecosystem Transformation category at the Model Insurer Awards 2018, which is a recognition program by Celent – a global financial services consultancy firm. timeline: bullet: Our Customer Services Center commenced its operations at Kartal Manzara Adalar Office.

2017

After completing the first phase of technological infrastructure transformation, we were given the Best Corporate Transformation Award at the “FinTech Projects of the Year” awards organized under IDC Turkey Financial Services Conference 2017.

We became the first and only private pension and life insurance company from Turkey to affiliate with the United Nations Environment Program - Finance Initiative (UNEP-FI).

We neutralized our 2016 carbon footprint within the framework of our Sustainability Management System and became a carbon neutral company.

We were the first company from Turkey to receive Customers’ Friend award granted by ICERTIAS, an international certification association, in recognition of our successful customer relationship management.

We were named as the best in our sector at “Social Media Awards Turkey”, Turkey’s most comprehensive first social media competition co-organized by Marketing Turkey and BoomSonar.

We organized the 11th “Shots From Life As Seen By Women” photography contest.

We launched “Life Insurance with Premium Refund” offering coverage against the risk to life and also refunding the premiums collected in case the risk does not occur during the policy term.

We commenced the “Excellence in Customer Experience” project to increase our insight regarding customers’ true expectations and their experiences at touchpoints, to ensure an optimum end-to-end operation and to offer the desired deliverables to our customers.

2016

We passed TRY 10 billion mark in total private pension funds.

We paid the highest amount of state contributions to our customers again in 2016.

We were named as the “Most Admired Private Pension Company” for the fifth time in Turkey’s Most Admired Companies survey conducted by Capital magazine.

We were named the “Best Life Insurer in Turkey” by World Finance, a respected business and finance magazine, for the second time.

We were recognized as the “Best Overall Insurance Company in the Levant Region” at 2016 Middle East Insurance Forum.

We were recognized as the life insurance and private pension company with the highest customer loyalty in Turkey according to the research carried out by Turkish Society for Quality (Kalder) and Ipsos in 2016.

We launched our credit-linked life insurance product offered through İşbank internet Branch and İşcep.

We launched “Commercial Life Insurance” targeting the commercial customers of İşbank.

We organized the 10th “Shots From Life As Seen By Women” photography contest.

2015

We launched our mobile branch application enabling quick and easy access to our products through mobile devices.

We became the first private pension company reaching both 1 million customers and 1 million contracts in Turkey.

We made our mark on 2015 with our advertising campaign, “They Called Me Uncle / Aunt”, which took a total of 14 awards in Effie Türkiye, Crystal Apple ve Mediacat Felis.

We began to provide social security consultancy service for private pension customers.

We established our new regional sales offices in Ankara, İstanbul and Kocaeli.

We launched our “Youth Pension Plan”, targeting customers aged between 18 and 25, in order to increase interest of younger individuals for private pension system.

We renewed our website.

2014

We became the first pension company to reach TRY 7 billion mark in total private pension funds.

We were named the “Most Admired Private Pension Company” in the Turkey’s Most Admired Companies 2014 survey conducted by Capital magazine.

We organized the 8th “Shots From Life As Seen By Women” photography contest.

We paid the highest amount of state contributions to our customers in 2014.

We launched our new annuity contracts titled “Planned Annuity Insurance” and “Planned Pension Annuity Insurance”.

We opened our East Black Sea District Office and commenced operations.

2013

We became the first pension company to reach TRY 5 billion mark in total private pension funds.

We were named the “Most Admired Private Pension Company” in the “Turkey’s Most Admired Companies 2013” survey conducted by Capital magazine.

We organized the 7th “Shots From Life As Seen By Women” photography contest.

Within the scope of a global decision, HSBC Bank A.Ş., our agency’s solution partner, signed a contract with another pension company and began to conduct most of its new productions through that company.

We launched our "Gold Pension Fund (Gold Fund)”.

We established the "Contribution Pension Fund" (Contribution Fund) and "Alternative Contribution Pension Fund" (Alternative Contribution Fund) in which state contributions are directed to investments.

We paid the highest amount of state contributions to our customers in 2013.

We launched our investment-linked life insurance products titled “Investment Insurance for My Child”, “Planned Future Insurance”, “Secured Saving Insurance” and “Standard Saving Insurance”.

We launched our “Optional Annual Life Insurance” that also provides coverage for full and permanent disability as well as for death and accidental death.

We restructured our annuity products under the names of "Annuity Insurance" and "Retirement Annuity Insurance" targeting different age groups.

We launched our “Compass” and “Basic Pension Plans” targeting different customer needs.

2012

We became the first pension company to reach TRY 4 billion mark in total private pension funds and 600,000 participants in the private pension system.

We were named the “Most Admired Private Pension Company” in the Turkey’s Most Admired Companies 2012 survey conducted by Capital magazine.

We opened our Antalya Regional Office and commenced operations.

We adopted our new slogan of "A Good Future for Everyone" owning the word “future” and strengthened the emphasis on the word "everyone" in line with our vision.

We organized the 6th “Shots From Life As Seen By Women” photography contest.

We established and began selling the "Dynamic Balanced Pension Fund" (Dynamic Balanced Fund) and the "Income Oriented Mixed Debt Instruments Pension Fund" (Mixed Fund).

We established AHE-Sales department facilitate online sales from our website.

2011

We became the first company to reach TRY 3 billion in funds mark in total private pension funds.

Number of our participants reached 577,000.

We organized the 5th “Shots From Life As Seen By Women” photography contest.

We launched our "Personal Accident Insurance" for individual customers providing cover for potential risks resulting from accidents.

Agency and cooperation agreements with Türk Ekonomi Bankası expired.

We ranked among companies recommended by the Association of Turkish Notaries for transfer of savings to the private pension system.

Number of health risks covered by the "Life Insurance with Serious Illness Cover" sold in combination with the private pension plan rose from 9 to 21.

We launched an application enabling participants holding İşbank credit cards with Maximum features to transfer the MaxiPoints earned in their spending to their private pension accounts as additional contribution.

2010

We became the first pension company to reach 500,000 participants in the private pension system.

Total private pension funds volume passed TRY 2 billion mark.

We organized the 4th “Shots From Life As Seen By Women” photography contest.

We launched "PPS+Protection" package for our private pension customers.

We renamed our “Saving Insurance for Everyone” as "Life Insurance for Everyone".

We signed an agency agreement with Albaraka Türk Katılım Bankası A.Ş.

We were named the “Most Admired Private Pension Company” in the Turkey’s Most Admired Companies 2010 survey conducted by Capital magazine.

We launched our "Emerging Markets Flexible Pension Growth Fund" (BRIC Plus Fund) and "Alternative Flexible Pension Income Fund" (Alternative Income Fund) products.

We launched our "Pension Income Plan" product targeting private pension system participants.

2009

We became the first pension company to reach 400,000 participants in the private pension system.

We became a member of the Insurance Arbitration System.

We launched our “Credit Card Support Insurance” targeting credit card customers.

We launched our "PPS+Support" package covering private pension plan contributions.

We launched our "PPS+Critical+Support" package providing coverage for contribution payments of private pension customers in the event of death, serious illness and disablement.

We added a new scheme to our private pension plans: We launched "Life-Cycle Fund Exchange Model" (Fundmatic) and "Auto Re-Balancing System", implementing "Master's Pension Plan" for the first time in Turkey.

Our Customer Services Center opened in İçerenköy District of İstanbul.

We organized the 3rd “Shots From Life As Seen By Women” photography contest.

2008

We launched our PPS+ packages covering either one of the "Life Insurance with Serious Illness Cover", "Annual Life Insurance" or "Saving Insurance for Everyone" products in addition to the private pension plan.

We launched our mobile signature application making us the first and only insurance and pension company enabling customers to enter into a private pension plan using internet or mobile phones.

We added a new product to our credit-linked life insurances and incorporated “Loan Support Insurance”, which includes disability coverage, to our product range.

We became the first pension company to reach 300,000 participants in the private pension system.

We exceeded TRY 1 billion in total funds.

We initiated the "Young Ideas by Owner" contest creating a platform where university students can present their innovative ideas related to the sector.

We organized the 2nd “Shots From Life As Seen By Women” photography contest.

2007

Our private pension system delivered its first pensioners.

We renewed our website enabling online transactions for private pension accounts.

We signed an agency agreement with Bank Pozitif A.Ş.

We commenced our “Shots From Life As Seen By Women” photography contest project.

2006

We initiated the social responsibility project titled "Girls: The Insurance of our Future" in collaboration with the Association for Supporting Contemporary Living (ÇYDD) and with the support of the Ministry of National Education.

We expanded bancassurance activities through agency agreements with Anadolubank A.Ş.and TSKB A.Ş.

2005

We included Türk Ekonomi Bankası A.Ş. (TEB) and HSBC Bank A.Ş..HSBC), with which we signed agency agreements, to our bancassurance activities carried out with our parent company, Türkiye İş Bankası A.Ş.

2004

As the pioneer in the sector once again, we introduced the "Pension Plan for Housewives" providing income for housewives without social security and supplementary income at older ages.

We transferred our health insurance portfolio and activities to Anadolu Anonim Türk Sigorta Şirketi pursuant to legislation.

We enabled online payment of private pension contributions and life insurance premiums via internet.

2003

We received our license after obtaining the transformation permit granted by T.R. Prime Ministry Undersecretariat of Treasury and commenced our operations under the title of Anadolu Hayat Emeklilik A.Ş.

We issued our first private pension contract on October 27.

2002

We filed an application to remodel us as a private pension company in order to operate in this field following the publication of the Private Pension Savings and Investment System Law.

2001

We introduced the "Saving Insurance for Everyone" policy, Turkey's first insurance coverage without any age limitation and without requiring any health conditions.

We restructured our Bursa, Adana, İzmir and İstanbul branches as Marmara, South Anatolia, Aegean, İstanbul 1st and İstanbul 2nd regional offices.

2000

Anadolu Hayat Sigorta A.Ş. became the first publicly traded life insurance company.

We relocated to İş Towers in December which also houses İşbank subsidiaries.

1999

We opened our Lefkoşa Branch in the Turkish Republic of Northern Cyprus to conduct life insurance activities.

We opened our Sirkeci and Kadıköy branches.

1998

We renamed our Ankara Branch Office as Central Anatolia Regional Office.

1995

We made the first pay outs on maturity for our "Insurance of the Future" product.

1992

We began to issue “Comprehensive Health Insurance” policies.

1991

We opened regional branches in Ankara, Bursa, Adana and İzmir.

1990

We established Turkey's first life insurance company titled Anadolu Hayat Sigorta A.Ş. taking over the life insurance activities carried out by Anadolu Anonim Türk Sigorta Şirketi.

Our Achievements