We put “Pension Plan for Tradesmen” and “AHE Dividend Paying Companies Equity Fund” on sale.
Parents of 1 out of every 3 children included in the PPS in the under-18 customer segment preferred Anadolu Hayat Emeklilik.
We started to support nature education carried out by the TEMA Foundation for building on ecological literacy and skills of children and young people at secondary and high school age with the funds allocated to the foundation under the “Pension Plan for Children”.
We started to upcycle coffee grounds collected in our offices under the cooperation initiated with Wastespresso as part of sustainability efforts.
We participated in the Target Gender Equality program initiated by the United Nations Global Compact.
We organized a Datathon on contribution increase projection to better the offers to private pension customers to increase their contributions to be entitled to higher state contributions and to reach higher savings.
We launched the social responsibility project “Tohum Kumbaram” in collaboration with Buğday Association for Supporting Ecological Living with the slogan “Collect Seed, Change the Future”.
We held “Shots From Life As Seen By Women” photography contest for the 16th time.
We set up social media accounts exclusive to Turkish Republic of Northern Cyprus.
We climbed up 9 places to rank 58th in Türkiye’s 100 most valuable brands list, BrandFinance Türkiye 100-2022, prepared by BrandFinance (USA).
We were named the Best Bancassurance Company 2022 in the “Insurance Awards” category at the International Finance Awards organized by International Finance (UK) magazine.
At the Global Economics Awards organized by The Global Economics (UK) magazine, we were awarded “The Best Customer-Focused Insurer in Türkiye” in the “Insurance” category.
We were ranked in the top 100 brands in the “General” category of the Value Added Index (KENDEKS) compiled by the Türkiye Reputation Academy with the support of Beykoz University.
With the “Pension Plan for Children”, we gained the Gold Smart-I Award in the “Best Retention, Marketing Achievement” category at Smart-i Awards 2022 and Bronze Award in the “Financial Services” category at the International Business Awards organized by the Stevie Awards (USA).
The Short-Term Investment/ Long-Term Investment advertising campaign garnered a total of 5 awards (1 Grand Prize, 2 Crystal Apple and 2 Silver awards) at the Crystal Apple organized by the Advertisers’ Association. The campaign received another 3 awards in total, namely Gold Felis and Achievement Award in the “Film Felis – Finance” category and Gold Felis award in the “Change Makers” category at the Felis Awards organized by Kapital Medya.
We were awarded first prize in the “Best Product and Service” category at Best Business Awards 2022 organized by Awards Intelligence (UK) with our digital sales channels, and third prize in the “Digital Channels” category at the IDC Türkiye Fintech Awards 2022 organized by the International Data Corporation (IDC) Türkiye.
AHE Mobil was awarded the Gold Prize in the “Mobile Purchasing Experience” category at the MarCom Awards organized by the Association of Marketing & Communication Professionals (AMCP - USA) and the superiority award in the “Mobile Applications/Sites – Best User Experience” category at the Communicator Awards 2022 organized by the Academy of Interactive&Visual Arts.
We organized Gamesurance Hackathon to promote the usage of our digital service channels AHE Online and AHE Mobil.
Our social media business account earned the Silver Prize in the Data Awards section under the “Private Pension and Life Insurance” category at the SocialBrands Data Analytics Awards co-organized by Marketing Türkiye and BoomSonar, and supported by Digital Marketing Communications Platform (DPİP).
With our Upcycling Movement project, we claimed the Bronze Prize in the “Social Responsibility and Sustainability – Combating Waste” at Brandverse Awards 2022 coorganized by Marketing Türkiye and BoomSonar.
We claimed the “Quality Assurance External Appraisal Awareness” award in the “Corporate Awareness” category at the TİDE Awareness Awards organized by the Institute of Internal Auditing - Türkiye